John Crockett's Blog on Composting

Promoting Professionalism in Composting

Seeking an experienced executive to help grow the food composting business

clock April 11, 2010 15:01 by author John

High on our list of under-utilized resources in the world today is the wisdom, insights and skills of Keenagers who were forced to ‘retire’ from businesses, people who have skills in growing businesses.

I always try to also think ‘from the other side of the table’, from the other person’s perspective. If I were in that position, I sure would welcome an opportunity to use my skills, knowledge and insights, and invest some of my own accumulated capital, to make this a better world, including being really appreciated for my being a key team player.

If you are a Keenager (Senior Citizen) who has a wealth of knowledge, skills and resources; and you would like to create a legacy, can you imagine teaming up with some others who have cutting edge technology, to provide massive value to society and our environment, and earn a nice return as a byproduct of providing that value? Even if you haven’t reached "Keenager" status, you may be interested.

I have the illusion that some of these people crave the opportunity to use their talents and some of their accumulated resources to help provide massive value to society and our environment, particularly in sustainable ways that will save everyone money, and earn a nice profit. As a team leader, creating team synergy, cultivating people, is a priority. The world needs the best that we can collectively co-create. "TEAM" means Together Everybody Achieves More.

"Waste" is a major problem, and a human invention. There is no waste in nature. Furthermore, much of our ‘waste’ is organic, food waste, which can be responsibly composted, creating MagicbioSoil, which can then be used to restore life and vitality to our soil, so that re-vitalized soil can yield healthy, nutrient dense organic food, without any of the devastating affects caused by ‘modern’ industrialized agricultural practices. We’ve had corn grow to over 12’ tall in compost amended soil.

Composting can be done responsibly, and profitably, utilizing technologies that we’ve developed through over 15 years of hands-on research. Sadly, most composting has been problematic, and possibly also not profitable, because it has not given due consideration to the needs of the naturally occurring microbes that do the composting. We take a holistic approach, in part, thinking like microbes. Could that be the reason I am also known as "Dr. Mike Robe"?

Over ten years ago we started developing our compost research silo lab, which has gone through many enhancements over the years. On April 2nd, 2010, we put into service our first "Super Tall Compost Research Silo" which can hold compost over 8' deep, to give us first hand data, facts, on compost that deep. If you Google search: "compost research silos", you’ll likely find that 7 of the top 8 search results point to our work. Our research has focused on getting answers to practical questions on how to improve the composting process, which has given us major competitive advantages.

If you believe you have major skills in building a startup, and would like to make this a better world, and know how to raise capital, we invite you to contact us and see how we can create a double win. And you may know others who have a proven record of growing startups and can get them to contact us.

As quickly as the first facility is up and running, we envision replicating it many times over, all over the world. There is a massive need for our technology, as much to rebuild soil quality, as to solve the waste problem. We’ve got to rebuild the soil quality as step one of creating a sustainable supply of nutrient dense food that will make for healthy people.

We’ve approached composting holistically, science, business, environment and recognizing that we’ve got to be a good neighbor. We learned back in 1995 that many of the popular beliefs in the composting industry simply did not stand up to scientific testing, and that led us on a quest for facts, to figure out how to transform ‘food waste’ into MagicbioSoil and earn a nice profit at the same time.

Since one of our finished product target markets will be golf courses, can you imagine having a meeting on a golf course that is using our MagicbioSoil , showing a potential business client how nice our MagicbioSoil performs on golf courses, enabling the golf courses to eliminate the use of carcinogenic turf chemicals? Claims are cheap, but for the business associate to play the course, to see that MagicbioSoil delivers, is demonstrating the magic in our product.

Can you imagine business meetings on a floating office / conference center? Fine tuning the composting process, harnessing natural resources like the microbes, is a bit like trimming the sails to get the best performance from the wind. Would it be rough having a week long brain storming meeting in the Caribbean in January or February?

Working Together to Create a Sustainable World,
John Crockett, CEO
Mother Nature’s Farms
Carmel, New York
jac@magicsoil.com
http://www.magicsoil.com
http://www.magicsoil.com/success
1 (845) 225-7763

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Let's Co-Create abundance for all and a sustainable environment

clock January 29, 2010 01:00 by author John

There’s a growing consciousness of the need for businesses to be more socially and environmentally responsible, what is called The Triple Bottom Line, people, planet & profit; Society, our environment and profit.

Let’s Co-Create, rather than ‘compete’. Together we can create abundance for all and a sustainable environment.

Caring for people and our environment has as much potential as acorns which can grow into mighty Oak Trees.

Let’s evolve beyond using fear, beyond trying to dominate or control others. Let’s co-create with the goal of creating abundance and health for all. Let’s become a synergistic team. Let’s promote peace. Clearly war is not sustainable. Let’s be love and kindness, promoting peace. Let’s experience the joy of caring, of encouraging and empowering others.

Making monetary profit the almighty ‘god’, with little or no regard for the impact on society and our environment has led to major health and environmental problems, and also wars, fear, terror. It’s led to our peril, and it’s time for us to work together to turn it around.

Does money, the accumulation of "Things" and "power over others" really satisfy people? Force is no substitute for having people respect you as a real leader who really cares about the well being, health and happiness of everyone on the team.

I hope you know the joy that comes from encouraging and empowering others, and playing as a team, sharing in the rewards of creating team synergy. And if you don’t, you might start asking yourself what you can do to lead, to build a synergistic team, earning the respect of the others on the team for your leadership, your caring for the members of the team as fellow human beings.

I am guessing there are a lot of people with serious health challenges, sometimes life threatening, like terminal cancer, who finally realize that health and happiness are more valuable than money and things.

Speaking for myself, I get my greatest joy when I help people, when I learn a new skill or insight, and when I do something that I know is good for the environment. I was a volunteer in emergency services for 26 years, fire and ambulance, not for the partying, but rather to be part of the community, to help others in their time of need.

I’d like your feedback. How would you like to be supported, encouraged?

John Crockett

jac@magicsoil.com

Carmel, New York

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